At R/GA Berlin, we were tasked with launching the Google Stadia campaign in Europe (France, Germany and Spain).

Stadia is a cloud gaming service operated by Google and directly integrated with YouTube. Gamers can now play whenever and wherever they want, without the need for a console, downloads or updates.

With Stadia, we are entering the era of dematerialization of video games, so the communication had to be as impactful as the product itself. That is why we came up with several spots and cutdowns in order to get to know the endless possibilities of Google's latest product.

Credits
Agency: R/GA Berlin
ECD: Kai Hauser / Creative Director: Kyra Nenz / French Copywriter: Julien Marsouin

This is how I bank' is a bold statement of the freedom and confidence that you get from banking with N26. It's a challenge to an industry that's increasingly out of step with what people want their bank to be, and a promise that better banking is just a few taps away.

Credits
Client: N26 Creative Studio
CD: Kai Hauser & Pierre Du Plessis / Transcreator: Julien Marsouin

The new Audi Q3 is a contemporary and trendy car. It comes with the excitement of new experiences and is the perfect lifestyle companion to enjoy the present.

From a very powerful concept such as "It's happening," we created a campaign with live content using the current cultural context, news, live events, and trending topics. The all-new Audi Q3 always takes the center stage in our campaign.

TV spots, social media posts, YouTube bumper ads, banners, billboards... All these formats react to the latest news and events. In this life, the coolest things are happening live.

Credits
Agency: DDB
ECD: Jaume Badia / Creative Director: Àlex Ademà / Copywriter: Julien Marsouin&Vicent Nadal

Using the US Slack's current creative concept: 'It wouldn't be email at all,' developed by R/GA San Francisco, we were asked to come up with new copies and add cultural elements that alluded to the mainstream corporate culture in each market (France, UK, and Germany). This allowed the new audiences to resonate with the concept in a much more accurate way.

Apart from online videos, the campaign included social media content (Instagram, Facebook, and LinkedIn), TVC, Out-of-home, and banners

Credits
Agency: R/GA London
CD: Joel Goodhall&James Greening / French Copywriter: Julien Marsouin

Brand Activation for Netflix France

To support the launch of the release of the final season of La Casa De Papel in France, Netflix launched a nationwide campaign to find the show's biggest fan. Amplify created a format-busting IRL-meets-content fully integrated phased campaign that mobilised Money Heist's devoted fan base, to find and reward the ultimate fans of the series in France and Poland.

With this campaign (online video, social media, microsite...) we wanted people across France to realise the incredible fandom that surrounds the show and the impact it's had on pop culture.

Credits
Agency: Amplify London
CD: Ben Seary / French Copywriter: Julien Marsouin

Using data-driven and key-words, we created Shazam banners that were reacting instantly to the title of the song the user was listening to. This way, we created more than 200 copies that linked the song with our concept: "It's happening".

Transcreation is about understanding the cultural nuances of the target region and adapting a message to a new target audience but always respecting the original brand tone of voice. This last year, I have been involved in many transcreation projects, for brands such as Slack, Ikea, DAZN, Nortene, Manomano, Bombay Saphire and many others.

Eastern campaign for Vueling Airlines France.

From the communication objectives (to create awareness and position the brand as a young and fresh low-cost company), we created a new key visual with a strong concept: "We Love Places." This concept speaks about love, passion, and desire for each destination where Vueling Airlines flies to.

Now, more than ever, you can get (very) close to the best cities in Europe. Indeed, you can flirt with Copenhagen, have a romantic breakfast in Rome, have a match with Paris, or even have an affair with London. Because a city is not only a place; it's also a character, a history, and an atmosphere.

Credits
Agency: McCann
CD: Fernando Sanz / Copywriter: Julien Marsouin

My passions are music and visual arts, and i believe music is becoming every time more and more visual. That's why I created a small company, Zoolap Factory, to galvanise music bands image through music video, merchandising, e-stores, photography and artwork.