Four tribes, living worlds apart, bound by the same instinct and way of life: to run. From the mountains of Mexico to the plains of Southern Africa, this film takes us on a journey through time and across continents to explore how running has shaped—and continues to shape—their lives.

But beyond their stories, it’s an invitation to reflect on our own need for movement, and the primal drive that keeps us moving forward.

Credits
Concept & Script: Julien Marsouin
Producer: Abraham Mercado
Storyboard, images and video generation: Guillermo Castellanos & Abraham Mercado

This is how I bank' is a bold statement of the freedom and confidence that you get from banking with N26. It's a challenge to an industry that's increasingly out of step with what people want their bank to be, and a promise that better banking is just a few taps away.

Credits
Client: N26 Creative Studio
CD: Kai Hauser & Pierre Du Plessis / Transcreator: Julien Marsouin

Plum automates your saving. The customer research showed that people know they could be saving better, and why that’s important, but just don’t get round to it. So instead of focusing on product, we spoke to those causes of money inertia - positioning Plum as the answer to procrastination and the fear of getting it wrong.

Credits
Agency: Flying Object London
CD: Tom Pursey / Transcreator: Julien Marsouin
Executive Producer: George Bergel

At R/GA Berlin, we were tasked with launching Google’s video game service, Stadia, across three key European markets: France, Germany, and Spain. We set out to reimagine what it means to be a gamer — no console, no downloads, no updates. Just you, your screen, and instant access to top-tier games at the push of a button.

The campaign had one clear mission: to make the invisible feel revolutionary. Stadia was positioned not just as a new platform, but as a bold step forward — a seamless, untethered gaming universe that lives in the cloud and follows you wherever you go. Because the future of gaming isn’t in a box. It’s in the cloud.

Credits
Agency: R/GA Berlin
ECD: Kai Hauser / Creative Director: Kyra Nenz / French Copywriter: Julien Marsouin

Using the US Slack's current creative concept: 'It wouldn't be email at all,' developed by R/GA San Francisco, we were asked to come up with new copies and add cultural elements that alluded to the mainstream corporate culture in each market (France, UK, and Germany). This allowed the new audiences to resonate with the concept in a much more accurate way.

Apart from online videos, the campaign included social media content (Instagram, Facebook, and LinkedIn), TVC, Out-of-home, and banners

Credits
Agency: R/GA London
CD: Joel Goodhall & James Greening / French Copywriter: Julien Marsouin

To support the launch of the release of the final season of La Casa De Papel in France, Netflix launched a nationwide campaign to find the show's biggest fan. Amplify created a format-busting IRL-meets-content fully integrated phased campaign that mobilised Money Heist's devoted fan base, to find and reward the ultimate fans of the series in France and Poland.

With this campaign (online video, social media, microsite...) we wanted people across France to realise the incredible fandom that surrounds the show and the impact it's had on pop culture.

Credits
Agency: Amplify London
CD: Ben Seary / French Copywriter: Julien Marsouin

Transcreation goes beyond translation—it's about capturing the cultural nuances of the target region and tailoring the message to resonate with a new audience, all while preserving the original brand's tone of voice.

Over the last years, I’ve had the opportunity to work on numerous transcreation projects for brands like Slack (in-house studio), Plum (Flying Object) Nike (Creative Translation), DAZN (in-house studio), Nortene (Mouton Noir), Manomano and others.

My passions are music and visual arts, and i believe music is becoming every time more and more visual. That's why I created a small company, Zoolap Factory, to galvanise music bands image through music video, merchandising, e-stores, photography and artwork.