No time? Here is a quick recap.
Ranging from films and social, to OOH, prints, activations and transcreation.
Different formats, a same focus: international campaigns and cross-countries projects.
All tailored to help brands communicate effectively abroad, bridge cultural gaps,
and connect with new local audiences.
Launch
Google
At R/GA Berlin, we were tasked with launching the Google Stadia campaign in Europe (France, Germany and Spain).
Stadia is a cloud gaming service operated by Google and directly integrated with YouTube. Gamers can now play whenever and wherever they want, without the need for a console, downloads or updates.
With Stadia, we are entering the era of dematerialization of video games, so the communication had to be as impactful as the product itself. That is why we came up with several spots and cutdowns in order to get to know the endless possibilities of Google's latest product.
Credits
Agency: R/GA Berlin
ECD: Kai Hauser / Creative Director: Kyra Nenz / French Copywriter: Julien Marsouin
Stadia is a cloud gaming service operated by Google and directly integrated with YouTube. Gamers can now play whenever and wherever they want, without the need for a console, downloads or updates.
With Stadia, we are entering the era of dematerialization of video games, so the communication had to be as impactful as the product itself. That is why we came up with several spots and cutdowns in order to get to know the endless possibilities of Google's latest product.
Credits
Agency: R/GA Berlin
ECD: Kai Hauser / Creative Director: Kyra Nenz / French Copywriter: Julien Marsouin
Prints
Transcreation
N26 - This is How I Bank
This is how I bank' is a bold statement of the freedom and confidence that you get from banking with N26. It's a challenge to an industry that's increasingly out of step with what people want their bank to be, and a promise that better banking is just a few taps away.
Credits
Client: N26 Creative Studio
CD: Kai Hauser & Pierre Du Plessis / Transcreator: Julien Marsouin
Credits
Client: N26 Creative Studio
CD: Kai Hauser & Pierre Du Plessis / Transcreator: Julien Marsouin
Plum - Do it with Plum!
Plum automates your saving. The customer research showed that people know they could be saving better, and why that’s important, but just don’t get round to it. So instead of focusing on product, we spoke to those causes of money inertia - positioning Plum as the answer to procrastination and the fear of getting it wrong.
Credits
Agency: Flying Object London
CD: Tom Pursey / Transcreator: Julien Marsouin
Executive Producer: George Bergel
Credits
Agency: Flying Object London
CD: Tom Pursey / Transcreator: Julien Marsouin
Executive Producer: George Bergel
Social
Instagram, TikTok, Facebook, Youtube & Linkedin.
Instagram, TikTok, Facebook, Youtube & Linkedin.
OLV
Slack - What if your emails
Using the US Slack's current creative concept: 'It wouldn't be email at all,' developed by R/GA San Francisco, we were asked to come up with new copies and add cultural elements that alluded to the mainstream corporate culture in each market (France, UK, and Germany). This allowed the new audiences to resonate with the concept in a much more accurate way.
Apart from online videos, the campaign included social media content (Instagram, Facebook, and LinkedIn), TVC, Out-of-home, and banners
Credits
Agency: R/GA London
CD: Joel Goodhall & James Greening / French Copywriter: Julien Marsouin
Apart from online videos, the campaign included social media content (Instagram, Facebook, and LinkedIn), TVC, Out-of-home, and banners
Credits
Agency: R/GA London
CD: Joel Goodhall & James Greening / French Copywriter: Julien Marsouin
Brand Activation
Netflix - Le Plus Grand Fan
Netflix - L'Affrontement Ultime
To support the launch of the release of the final season of La Casa De Papel in France, Netflix launched a nationwide campaign to find the show's biggest fan. Amplify created a format-busting IRL-meets-content fully integrated phased campaign that mobilised Money Heist's devoted fan base, to find and reward the ultimate fans of the series in France and Poland.
With this campaign (online video, social media, microsite...) we wanted people across France to realise the incredible fandom that surrounds the show and the impact it's had on pop culture.
Credits
Agency: Amplify London
CD: Ben Seary / French Copywriter: Julien Marsouin
Integrated
The Audi Q3 is a contemporary and trendy car. It comes with the excitement of new experiences and is the perfect lifestyle companion to enjoy the present.
From a powerful concept such as "It's happening," we created a campaign with live content using the current cultural context, news, live events, and trending topics. TV spots, social media posts, YouTube bumper ads, banners, billboards... All these formats react to the latest news and events, because in this life, the coolest things are happening live.
Agency: DDB Barcelona
ECD: Jaume Badia / Creative Director: Àlex Ademà Copywriter: Vicent Nadal & Julien Marsouin
From a powerful concept such as "It's happening," we created a campaign with live content using the current cultural context, news, live events, and trending topics. TV spots, social media posts, YouTube bumper ads, banners, billboards... All these formats react to the latest news and events, because in this life, the coolest things are happening live.
Agency: DDB Barcelona
ECD: Jaume Badia / Creative Director: Àlex Ademà Copywriter: Vicent Nadal & Julien Marsouin
Audi
Vueling Airlines
Using the French expression 'mettre l'accent sur,' which can be translated literally as 'to put the accent on something'—meaning to emphasize or highlight—we wanted to show that being surrounded by foreign accents while abroad makes everything feel more vibrant, alive, and fun.
A perfect fit for an airline that can take you to discover new places, new people, new accents, and new experiences.
Agency: Ogilvy Barcelona
Creative Director: Alberto Muriel
Copywriter: Julien Marsouin
A perfect fit for an airline that can take you to discover new places, new people, new accents, and new experiences.
Agency: Ogilvy Barcelona
Creative Director: Alberto Muriel
Copywriter: Julien Marsouin
Transcreation (prints, social)
Transcreation goes beyond translation—it's about capturing the cultural nuances of the target region and tailoring the message to resonate with a new audience, all while preserving the original brand's tone of voice.
Over the last years, I’ve had the opportunity to work on numerous transcreation projects for brands like Slack (in-house studio), Plum (Flying Object) Nike (Creative Translation), DAZN (in-house studio), Nortene (Mouton Noir), Manomano and others.
Over the last years, I’ve had the opportunity to work on numerous transcreation projects for brands like Slack (in-house studio), Plum (Flying Object) Nike (Creative Translation), DAZN (in-house studio), Nortene (Mouton Noir), Manomano and others.
OOH
Vueling Airlines
From the communication objectives (to create awareness and position the brand as a young and fresh low-cost company), we created a new key visual with a strong concept: "We Love Places." This concept speaks about love, passion, and desire for each destination where Vueling Airlines flies to.
You now can get (very) close to the best cities in Europe: flirt with Copenhagen, have a romantic breakfast in Rome, a match with Paris, or even an affair with London. Because a city is not only a place; it's also a character, a history, and an atmosphere.
Credits
Agency: McCann Barcelona
CD: Fernando Sanz / Copywriter: Julien Marsouin
From the communication objectives (to create awareness and position the brand as a young and fresh low-cost company), we created a new key visual with a strong concept: "We Love Places." This concept speaks about love, passion, and desire for each destination where Vueling Airlines flies to.
You now can get (very) close to the best cities in Europe: flirt with Copenhagen, have a romantic breakfast in Rome, a match with Paris, or even an affair with London. Because a city is not only a place; it's also a character, a history, and an atmosphere.
Credits
Agency: McCann Barcelona
CD: Fernando Sanz / Copywriter: Julien Marsouin
Nature's Variety
Nature’s Variety is made with deboned meat as the first ingredient, making it... easier to digest. Our creative approach played on the idea of things that aren’t so easy to digest—like a delayed train or any bad news received throughout the day.
The London team developed ad placements on the train doors of the Paris Métro and main train stations. We crafted ad hoc headlines that resonate with the local Parisian culture and the unique experiences of underground commuters.
Credits
Agency: Dude London
CD: Hamish / Transcreator-Copywriter: Julien Marsouin
Nature’s Variety is made with deboned meat as the first ingredient, making it... easier to digest. Our creative approach played on the idea of things that aren’t so easy to digest—like a delayed train or any bad news received throughout the day.
The London team developed ad placements on the train doors of the Paris Métro and main train stations. We crafted ad hoc headlines that resonate with the local Parisian culture and the unique experiences of underground commuters.
Credits
Agency: Dude London
CD: Hamish / Transcreator-Copywriter: Julien Marsouin
Youtube Masthead
Google Stadia
Personal project - Zoolap
Music is about images Vol.1
Music is about images Vol.2
My passions are music and visual arts, and i believe music is becoming every time more and more visual. That's why I created a small company, Zoolap Factory, to galvanise music bands image through music video, merchandising, e-stores, photography and artwork.