The new Audi Q3 is a contemporary and trendy car. It comes with the excitement of the new things and is the perfect lifestyle companion to enjoy the present.

From a very powerful concept such as "It's happening", we created a campaign with live content using current cultural context, news, live events and talked-about topics. Always with the all new Audi Q3 as the star.

TV Spot, social media posts, Youtube bumper ads, banners, Shazam ads, billboards... All the formats where reacting the last cool things. And in this life, the coolest things are happening in live.

Credits
Agency: DDB Barcelona
ECD: Jaume Badia / Creative Director: Àlex Ademà / Copywriters: Julien Marsouin & Vicent Nadal

Maxibon. Just a little bit

Brand partnership between Nestlé Maxibon and the Spanish music band Auryn.

Through their social media, we asked to their fans and to all the ice cream lovers to film themselves dancing in order to create the most participative music video ever.
That way, we created engagement with their audience and had free content to use on Facebook, Twitter and Instagram.

The final music video was presented as a TV News in order to give the sensation of reality and increase the feeling of newness and live.

Credits
Agency: JWT Barcelona
ECD: Alex Martinez / Creative Director: Oscar Galán / Copywriter: Julien Marsouin

Using data-driven and key-words, we created Shazam banners that were reacting instantly to the title of the song. From our concept "It's happening", we created more than 200 hundred